Frequently asked questions about Machème's AI, automation, CRM, marketing, and digital services.

We are an all-in-one digital needs consultancy for UK businesses and individuals. That covers AI integration, automation, bespoke CRMs, marketing systems, custom toolkits, and quote tooling — delivered as joined-up capability, not disconnected vendor work.

Yes. We work with SMEs, growing teams, and individuals who need something specific — from a private day-rate tracker to a full operations platform. Scope is always matched to what you actually need.

Most engagements begin with a short discovery conversation. We clarify the problem, review your current tools, and propose a sensible first phase — then expand if and when it makes sense.

Yes. We document and hand over what we build. The goal is systems you control — not black boxes or unnecessary lock-in.

We aim to respond within two working days for UK enquiries. Complex scoping may need a follow-up call — we will always acknowledge receipt.

Tell us what is not working today, what tools you already use, and what a good outcome looks like. Links, screenshots, or a short Loom video all help us respond with something useful.

Yes — an initial conversation to understand fit and scope is part of how we work. There is no obligation to proceed after that call.

Yes. Most delivery is remote, with clear documentation and handover. On-site sessions can be arranged where they add value.

Not always. We can plug AI into existing workflows, CRMs, and internal tools. A full site rebuild makes sense when your current platform is holding back performance, SEO, or content control — we will be honest about which path fits.

We design integrations with clear access boundaries — what the model can see, what stays internal, and how outputs are reviewed. Sensitive data handling is scoped explicitly, not assumed.

Yes — through structured content, technical SEO, and intent-led planning. We focus on durable visibility, not churn for its own sake.

Usually, yes. We connect CRMs, spreadsheets, accounting tools, messaging platforms, and bespoke internal systems — the goal is to reduce manual handoffs, not force a platform swap.

Messy data is common. We often start with cleaning and normalisation — deduplication, field mapping, and validation — before automations go live so workflows do not amplify bad records.

We build with inspectable logic and document dependencies. When platforms change, you have a clear picture of what needs attention — not a mystery integration.

Yes. We integrate with HubSpot, Monday.com, Pipedrive, Salesforce, Zoho, and similar platforms — syncing contacts, deals, and custom fields, and connecting your CRM to payments, messaging, ads, and internal tools without forcing a migration.

When your team already works in the CRM daily, migration cost is high, or the platform covers core sales and support well — but quotes, reporting, or automations around it are broken. We extend what you have before recommending a bespoke rebuild.

Common. We often start with field mapping, deduplication, and validation so integrations and automations do not amplify bad records. Clean data first, then reliable sync.

Yes. Some clients start with integrations and automations around an off-the-shelf CRM, then move to a bespoke platform when the business outgrows subscription limits or workflow constraints — we plan both paths honestly.

Yes. We structure Google and Meta campaigns around your offer, audiences, and tracking — so search and social spend complement each other rather than compete in the dark.

Yes. We map forms, calls, CRM events, and e-commerce actions to the platforms that need them — including Google tags and Meta Pixel / Conversions API where required — so reports reflect real outcomes, not vanity clicks.

Yes. We draft and iterate headlines, copy, and visual concepts sized for each placement, with a simple test plan so creative improves over time without burning budget on guesswork.

Yes. We handle website content end to end — planning, on-site or studio capture, editing, copy, and web-ready delivery. Assets are sized and organised so they slot into your pages and can be reused for ads and social where it makes sense.

We pace spend against targets, refine keywords and audiences, and give plain-English readouts you can explain to stakeholders — what moved, what did not, and what we recommend next.

When your workflow is specific, multi-client, or cross-tool — and off-the-shelf software forces workarounds. A focused toolkit often costs less over time than stacking subscriptions that almost fit.

Yes. We design with room to expand — additional users, modules, or integrations — without throwing away the first version.

Yes. Some projects stay private by design. We are happy to work under NDA and keep case studies anonymised where required.

Yes. Quote tooling is most valuable when it connects to how you already sell and invoice — we scope those integrations deliberately rather than bolting on features for show.

A focused first version can often ship in weeks, not months — scoped to your pricing logic, approval flow, and output format. Complexity grows with multi-service rules and deep integrations.

Handover is part of delivery. You get documentation and a system structured so your team can update rates, templates, and rules without calling us for every change.